Since 305 Cafecito’s launch of 305 DAY ® in 2014, the concept of celebrating March 5th (3/05) has become synonymous with South Florida and our shared community pride. March 5th has become a viral social media trend that celebrates 305 DAY as an unofficial holiday honoring Miami. 

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305 Cafecito launched 305 DAY with a small-scale “ventanita“ event at Versailles on Calle Ocho. Over the years, the event has evolved into a large-scale block party and small business initiative. Now in 2022, the 9th Annual 305 DAY continues to celebrate our shared 305 pride and the unique quirks that make the Magic City what it is today. 305 DAY aims to unite the community through events, small business promotions, and civic engagement all while celebrating our culture. 

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In 2020, Armando "Pitbull" Perez, Grammy-Award® Winning International Artist, Entrepreneur and Mr. 305 himself became a partner in 305 DAY®.